Think of the
last really memorable talk or presentation that you attended. Now,
was that easy to do, or did you really have to rack your brains to
remember one? Sadly, too many presentations are easy to forget. And
that's a big problem because the only reason the presenter gave the
talk was to communicate something to you.
However, there
are four basic things that you can do to ensure that your verbal
messages are understood - and remembered - time and time again.
Although
somewhat obvious and deceptively simple, these are:
Understand the purpose of the
presentation
Keep the message clear and
concise
Be prepared
Be vivid when delivering the
message
Understand what
you want to achieve:
Before you start
working on your talk or presentation, it's essential that you really
understand what you want to say, who you want to tell and why they
might want to listen. To do this, ask yourself: Who? What? How? When?
Where? Why?
Who are you
speaking to? What are their interests, beliefs and values? What do
they share in common with others; how are they unique?
What message do
you wish to convey? One way of answering this question is to ask
yourself about the ‘success criteria’. How do you know if and
when you have successfully communicated what you have in mind?
How can you best
put across your message? Language is most important here, as are non
verbal cues such as body language and expressions. Choose your words
and non verbal cues while keeping your audience in mind. Plan a
beginning, middle and end. If time and place allow, consider and
prepare audio-visual aids.
When? Timing is
important here. Develop a sense of timing, so that your contributions
are seen and heard as relevant to the issue or matter at hand. There
is a time to speak and a time to be silent.
Where? What is
the physical context of the communication in mind? You may have time
to visit the venue, for example, and rearrange the furniture. Check
for availability and visibility if you are using audio or visual
aids.
Why? In order to
convert hearers into listeners, you need to know why they should
listen to you – and tell them if necessary.
The
Importance of Simplicity:
When it comes to
wording your message, less is more. You're giving your audience
headlines, too much information will overload and bore your
listeners.. They are not expecting to become experts on the subject
as a result of hearing your presentation, therefore simplicity is
best.
If you're using
slides, limit the content of each one to a few bullet points, a
single statement or a very simple diagram.
Preparation:
Failing to
prepare is preparing to fail. In fact, it is the most important
factor in determining your communication successes. When possible,
set meeting times and speaking and presentation times well in
advance, thus allowing yourself the time you need to prepare your
communications. Each minute of a presentation deserves thirty minutes
preparation.
Of course, not
all communications can be scheduled. In this case, preparation may
mean having a good, thorough understanding of the office goings-on,
enabling you to communicate with the knowledge you need to be
effective, both through verbal and written communications
Successful
Delivery:
The manner in
which you deliver your speech or presentation has a lasting impact on
your audience. Again, preparation is paramount here, in order to hold
the listeners attention. Some useful tips for keeping your
presentation vivid include:
Use examples to bring your points
to life
Keep your body language up-beat -
don't stay stuck behind a rostrum
Don't talk to fast. Less is more
here too. Pauses are effective.
Use a variety of tones of voice
Use visual aids.
Presentations
and public speaking, although daunting, can be a very enjoyable,
rewarding experience, once adequate time is taken to prepare and
rehearse them. An enthusiastic speaker who is confident with their
material will make a lasting memorable impression on their audience.
Article Source: http://www.moneyachiever.com